Home » Political Campaigning in Referendums: Framing the Referendum Issue by Claes H. de Vreese
Political Campaigning in Referendums: Framing the Referendum Issue Claes H. de Vreese

Political Campaigning in Referendums: Framing the Referendum Issue

Claes H. de Vreese

Published October 12th 2004
ISBN : 9780415411325
Paperback
240 pages
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 About the Book 

This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authorsMoreThis book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party.The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.